Our way of conducting business is rooted in an entrepreneurial mindset and the ability to spot and take advantage of opportunities at the right time and in the right way. The journey began in the 1930s as a coach building business, and since then, we have overcome many hurdles to be where we are now.
Today, we are a contemporary furniture manufacturer with sales throughout Europe, Asia, North America and Australia.
The journey starts in the sleepy village of Gislev on the Danish island Funen. This is where entrepreneur Karl Birkemose established his coach building business Birkemose A/S, in a charming townhouse back in the 1930s.
From the front, the little red brick house looks like a typical townhouse. The last thing you would expect is to open the front doors and step into what has now become an international furniture manufacturer. We wonder whether Birkemose ever imagined the business would come this far…
Birkemose A/S starts producing components for the furniture industry, elements for the playground industry, and furniture marketed through the Danish furniture maker Sika Design.
We see glimpses of early day FDA thoughts… we love this type of memorabilia. Have a look at the old phone number…
Ocee Design was founded in 1990 under the name ‘Office Chairman’, with a focus on producing high-quality office task chairs. Soft seating played a smaller role in the early days, but what truly set the company apart was its exceptional service. With a reliable 5-10 day delivery time and a 24-hour order confirmation guarantee, Ocee quickly earned a reputation for quality and dependability, even when selling similar products to competitors.
In conjunction with three partners, Birkemose establishes Four Design, which back then was known as 4-Design.
In 1995, Ervin Keldorff joined the company as Business Director, and strategic choices to expand and target export markets were made in 1998. HQ is still located in Gislev on the Island of Funen.
Not only are we expanding to export markets; behind the red brick house, we are also expanding the building with several warehouses enabling us to store large stock volumes.
Was there ever a keystone product which made a significant impact on Four Design’s growth? Yes. It was the G2 chair.
Designed by Jørgen Porsborg, the elegant conference stacker was created to give you maximum comfort and ergonomic support thanks to the integrated tilt mechanism.
The rigorous international tests prove extreme durability. The chair offers you great value for money, and the chair is your obvious choice for many purposes and functions – in conference centres, educational establishments, and offices. G2 is today still going strong.
Birkemose takes over all Four Design shares, and Director Ervin Keldorff becomes CEO of the entire company.
The company design approach is put on formula and integrated throughout the design process and product development. We call it Function. Design. Aha. Or simply put FDA.
Function and design must go hand in hand, but we also strive for that surprise element that wakes the inner smile.
The FourCast®one chair and our furniture family concepts launch at the Stockholm Furniture Fair with great success. The FourCast®one chair, designed by renowned architect duo manufacturing STRAND+HVASS, becomes an immediate success and can be found in organisations worldwide.
From the University of Southern Denmark to Mons International Congress Center in Belgien, Oregon State University in the USA, and Lenovo/IBM in Shanghai.
Things are moving fast. Production of basic components previously produced in Gislev is outsourced to specialist suppliers in Europe. Development, testing, assembly, and sales remain in Gislev.
In 2009, the company underwent a transformation, changing its name to Ocee Design and shifting towards a more design-oriented approach. This marked the beginning of collaborations with renowned furniture designers and the expansion of a product portfolio that now placed greater emphasis on soft seating. Along with product development, Ocee also began investing in its branding, marketing, and team, laying the groundwork for substantial business growth in the years to come.
The following year, in 2010, Alistair joined Ocee and continued to build on the strong foundation that had already been laid. His vision helped to further elevate the company’s standing in the market.
As markets change, competitors leave and enter, new trends emerge, Four Design adapts and seize opportunities and overcome challenges.
In 2010, Four Design gained an international footprint via manufacturing partners in USA, Australia, and China.
Sales are going well, and with these new alliances and partnerships, the Four Design experience is now available worldwide.
By 2012, Ocee Design acquired the Kite meeting room table. This acquisition not only expanded Ocee’s product offering but also positioned the company as a relevant player in the specialist furniture sector, appealing to a more specialised clientele.
In 2013, Ocee Design forged a pivotal partnership with Four Design, a collaboration that not only strengthened our position in the market but also significantly expanded our product portfolio. This partnership led to the introduction of the innovative FourReal® and FourSure® ranges, among other standout products, while further enhancing our soft seating offerings.
This year also saw the opening of the company’s first showroom in Clerkenwell, London, boosting its visibility in the heart of the design community.
In 2014, we launched and welcomed the FourSure chair Family to our product portfolio.
The FourSure stacker, designed by award-winning designers Christina Strand & Niels Hvass, has a more curvaceous and organic look than its older brother FourCast®2. Nevertheless, the chair has the same functional and robust qualities which have made this chair extremely popular.
By 2014, Ocee had firmly established itself within the design community, gaining recognition for its Scandinavian design influence. The company began to attract more architects and designers, further embedding itself in the world of innovative furniture solutions.
In 2015, Four Design were awarded their ISO14001 certificate proving their commitment to environmental management. As a company we consider how we impact the environment and try to reduce this within every part of the business from product design, to resource use, to preparing for environmental emergencies.
We assess and address risk, comply with relevant legislation, conduct internal audits and set objectives that prioritise sustainability and help us continually improve as an organisation.
In 2015, Ocee moved its London showroom to a larger space on Old Street in Clerkenwell, a hub for design and architecture. This move symbolised the company’s growing presence and its commitment to the design world.
In 2016, our British partner, Ocee Design, buys all of the shares in Four®Design, and forms the new Ocee International Group. The alliance secures a solid platform for future growth – in Denmark and internationally.
Our CEO Alistair Gough, commented, “The strength of the relationship between Ocee Design and Four®Design is a significant driver in our decision to purchase the company. We share the same values and have individual strengths to enhance the newly formed Group. Both companies are acknowledged for their quality, passion for innovative design and research into new working methods. We have a similar ethos and commitment to service, which, I believe, will underpin the success of the Group”.
Ocee International acquired Race Furniture in 2017.
Race, based in Gloucestershire England, has been at the forefront of the design and manufacture of seating for public spaces for over 70 years.
Ernest Race was a key figure in early twentieth-century British design and the company still produce some of the most classic furniture of the post-war era, including the BA3 and the Antelope chairs.
Ernest Race did not train as a furniture designer but became highly influential when many of his contemporaries looked to post-war America for inspiration. Even today, we continue to make his innovative contemporary furniture designs here in the UK.
As part of the Ocee International product range, a selection of our FourSure® chairs have received the EU Ecolabel accreditation.
FourSure® is the first chair in Denmark ever to receive this accreditation. The strict requirements of the EU Ecolabel accreditation scheme allows us to confidently provide certified sustainable products to meet growing customer demands throughout the UK and EU.
EU Ecolabel assures for the consideration of the environmental impact and sustainability of the product through their whole product lifecycle; from sustainably sourced materials to chemical use restriction, and eventually to end-of-life and the recyclability of the product.
In 2020, Four Design’s quality management system was certified under the ISO9001 framework. Customer satisfaction is the purpose of quality management and we strive to give the highlight level of service to match customer expectations.
Each year we review customer requirements and trends to ensure we align to requests without compromising our timeless designs for fast-moving trends. As an organisation we set objectives with the aim to continually improve our quality within production and service.
Being certified under the Forest Stewardship Council allows us to provide product Chain of Custody to our customers. As a furniture manufacturer, we know the importance of sustainable forestry. Whilst all timber we use within products complies with EU Timber Regulations; having FSC certification provides that next level of certainty that the timber is not only from legal sources, but from sustainably managed reforestation schemes.
At the beginning of 2021, an era has come to an end. But in a very good way. After a lot of consideration, Four Design decided to move their premises to the city of Odense. The site in Gislev, with all of its sentiment, will be truly missed; but with the outsourcing of production, there was no need for all of the building space in Gislev. The new site has not only solar power, the highest insulation standards to reduce Co2 emissions but it is also easier to access for customers and acts as a working showroom.
It’s time to bring the families together.
A new chapter in our story, the chapter titled: Ocee & Four Design. We have rebranded in order to strengthen our message, elevate our position in the market, and redefine who we are. We are blending cool, minimal Scandi with British eclectic, maximalist to create an exciting and unique personality to our brand.
In 2024, we proudly relocated our Northampton showroom and offices from Caswell Road to Liliput Road. This new office space is more than just a physical location; it embodies our values and aspirations as a company. With upgraded facilities, we can now run our manufacturing and office activities from the same location, fostering collaboration and creativity among our teams. This move has not only enhanced our productivity but also elevated the overall experience for everyone involved with Ocee & Four Design.
In 2024, we relocated our Odense offices from Lucernemarken to Hvidkærvej, moving into a vibrant space that perfectly suits our team’s needs. Designed to encourage open communication and cross-functional collaboration, this new location provides the ideal setting for synergy and innovation. The flexible layout promotes spontaneous interactions and teamwork, making it easier for us to bring ideas to life. This move has truly revitalised our workspace, creating a more cohesive and connected team environment at Ocee & Four Design.
We take pride in crafting more than just visually appealing furniture; we design intelligent and practical solutions that seamlessly integrate into everyday environments, be it an office, university, break room, or reception area. Our motivation stems from the concept of turning good spaces into great experiences and putting a smile on our clients faces with smart and sometimes unexpected functionalities.
Check out our variety of products.
Conducting business in a sustainable way is on our agenda. For us, it is an ongoing process. This is how we at Ocee & Four Design strategically commit ourselves to making the most sustainable choices as a furniture manufacturer.
Living with values at our forefront is vital. We practise them—every day.
We Aim to Amaze
Going the extra mile is in our nature; it is not an aim. Our service is not average, our people are not average, and our customers’ experience will not be average.
We Have a Passion for People
We recruit, develop and recognise positive, passionate team players who share our culture and values and want to be the best they can be. By respecting individuality we create a diverse team that enriches our community.
We Collaborate to Innovate
Our international team is full of passionate, bright, knowledgeable and very capable individuals, who have different heritage and experiences. Our strength will be as a result of combining this talent through collaboration and teamwork.
We Are Ambitious, with Humility
We are continually seeking ways to embrace change, grow and strengthen our business, but we will do so with humility and consideration for everyone associated with the company.
We Act Responsibly
In everything we do, there is a consideration for people, the planet and financial security. Collectively, as an international company, we are committed to acting responsibly, celebrating diversity, and promoting sustainability. We know every single local effort contributes to the wider global impact.
Ocee & Four Design,
Hvidkærvej 2C
5250 Odense SV
Denmark
CVR: DK63578428
Tel: (+45) 62 29 11 32
Ocee & Four Design,
Liliput Road,
Northampton, NN4 7AS
Tel: (+44) 01604 674674
Fax: (+44) 01604 674673
© 2024 Ocee & Four Design. All Rights Reserved.